Flexiteek International has announced former Dek-King distributor World Panel Products as the new management team of Flexiteek Americas with immediate effect.
Flexiteek Americas is the sole distributor for Flexiteek 2G synthetic teak for the Americas. The team from World Panel Products will oversee the promotion, sales and distribution of the entire Flexiteek product range to all areas of Canada, the USA, the Caribbean and South America.
The appointment follows Flexiteek International’s acquisition of Wilks, the manufacturer and supplier of Dek-King synthetic teak earlier this year.
“Our transition into the synthetic decking market began several years ago with Wilks and Dek-King 2G synthetic teak. We have carefully built the market up here in America through training classes and competitive pricing,” said World Panel Products president, Jeff Davies.
“The markets throughout the Americas are massive and we intend to stock additional amounts to prepare for such growth.”
World Panel Products was established in 1993, to provide boat builders, repairers and boat owners with high-quality wood and composite decking.
Flexiteek was introduced in 2000 and has seen worldwide growth under CEO, Tomas Gustafsson.
The company is planning to open a fabrication centre in America early in 2020.